![]() Now entering its fifth year, the initiative has grown rapidly and delivered surprises to hundreds of high schoolers across 17 states. ![]() “We saw each family’s reactions, and watched the ripple effect made in social media and in each community we traveled to.Įvery year since, Trip and his team have been surprising high school seniors at their homes, schools, and places of work to let them know that they’ve been admitted to Butler–in person and live on social media, with thousands of followers sharing in the moment. “I knew it was a great idea, and that was validated after the first few visits we made,” Kaltenmark says. “Matt Mindrum, our Vice President of Marketing at the time, suggested we should bolster those efforts and go see prospective students in each market who were waiting for their admission decision.” “We had already set this precedent of taking Trip on the road,” Kaltenmark says. The duo would make stops at some of the city’s main attractions and called their treks the Big Dawgs Tour. ![]() ![]() It was 2014 and Kaltenmark, Director of Community and Government Relations and caretaker to official live mascots Butler Blue II and III (better known as Trip) had been traveling with bulldog in tow to different cities alongside the men’s basketball team. ![]() Of course we should be doing that!’” says Kaltenmark. Michael Kaltenmark remembers the exact moment the plan was hatched to begin delivering Butler University admission decisions with a 65-pound, heavy-breathing, slobbery bulldog. ![]()
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