![]() Whatever the reason, it is vital that we clearly recognize one of their properties: They make us terribly vulnerable to anyone who does know how they work. Perhaps that is so precisely because of the mechanistic, unthinking manner in which they occur. … It is odd that despite their current widespread use and looming future importance, most of us know very little about our automatic behavior patterns. ![]() But the compliance practitioners have much more than the vague and amateurish understanding of what works than the rest of us have. We all employ them and fall victim to them, to some degree, in our daily interactions with neighbors, friends, lovers, and offspring. ![]() ![]() The book highlights six principles of persuasion, which most commonly and effectively are used by compliance practitioners. Cialdini has spent a lifetime researching the psychology of compliance. The go-to book on the psychology of persuasion is Robert Cialdini’s Influence. Learning about the ways people (honestly and dishonestly) influence you is one of the best things to learn early in life.īut it’s never too late. We get a lot of emails from people asking us about the psychology of persuasion. In this post, we explore the six major principles of persuasion and how you can use them in your life to supercharge your ability to change other people’s minds. Influence is one of the defining texts on the psychology of persuasion. ![]()
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